Saturday, July 16, 2011

Comic-Con, Fan Festival and Marketing Hub Combined

Perhaps the only ones more excited than the 130,000 fans getting ready for next week’s Comic-Con are the Hollywood studios and networks hoping to capture their attention.

San Diego’s annual pop-culture festival draws passionate (and often costumed) consumers of movies, TV shows, video games, collectibles and comic books. It’s a crowd that’s quick to tweet or blog about its favorite things, and Hollywood covets that fandom and its Internet reach.

Sony will showcase seven upcoming films at the four-day convention. Paramount is bringing Steven Spielberg to his first Comic-Con. Twentieth Century Fox is ballyhooing its film slate, including Rise of the Planet of the Apes. Universal is holding its world premiere of Cowboys & Aliens at Comic-Con.

Small-screen offerings include Showtime’s Dexter and Shameless, Fox’s Glee, Family Guy and The Simpsons, HBO’s True Blood and Game of Thrones, and dozens of other popular shows distributed by ABC, NBC, MTV and Warner Bros. Television.

Then there are scores of video games, graphic novels and, yep, comic books that will make their debut or reconnect with their audiences at Comic-Con.

It is all about fandom,” said Lisa Gregorian, chief marketing officer for Warner Bros. Television Group, which will be featuring The Big Bang Theory and Fringe, among others. “The convention, you can say it’s about science-fiction, you can say it’s about pop culture. I say it’s about fandom. It’s people going there because they have an affinity for our titles in a big way, so they become evangelists for us, and it’s perfect timing for us when our shows are launching in the fall.”

The Comic-Con crowd comprises the most passionate of fans, said Morgan Spurlock, who will unveil his book, Comic-Con Episode IV: A Fan’s Hope, at the convention this year.

What Comic-Con represents is the creme de la creme of all those people, of all those fans, of all those bloggers, of all those ticket buyers who are the most discerning of fans and who will scream from the mountaintops when they like something,” he said. “So if you’re a studio or you’re a publisher, whether it be of comics or video games, or you’re a producer of television programs and that’s your audience, you want to make sure that they get to see it. There’s no better champion of this type of material than the people who go to Comic-Con.

It’s an educated group, too, said Jon Favreau, who introduced his last several movies at the convention, including the first and second Iron Man and his latest effort, Cowboys & Aliens.

It was he who suggested adding a Hollywood-style premiere to the festival.

- Source

No comments:

Post a Comment