NEOPETS=>MTV

There have been two major acquisitions in the new media / web world recently.

First, Adobe is acquiring Macromedia to create the most important single collection of web and new media tools.

And, as of Monday, NEOPETS are being acquired by MTV.

This may be the first of a series of moves to position Viacom's web sites for greater traffic and a larger economic role. Up until now, Viacom's web sites have been supporting of Viacom's properties, but have not moved strongly to become major properties on their own. Neopets is a heavily visited, very sticky site.

Neopets are virtual pets. You must take care of them for them to survive. They are easy to create, but you have a virtual life in your hands once you create one.