Google Gained Search Market Share in May: Hitwise

Google surpassed the 72% market share level again According to the latest numbers from Experian Hitwise, Google exceeded the 72% market share level again. For Google, the May 2010 market share of 72.17% is up slightly over April. Meanwhile, Yahoo and Bing both saw slight declines according to Hitwise.

Google hasn’t been above 72% on the Hitwise chart since last December, when it reached 72.25% market share. Bing’s market share (above) of 9.23% is also its lowest since last December (8.92%).

Another interesting point raised by the Hitwise report is that Google has been delivering the most visits to the various search categories – Automotive, Shopping and Travel. Yahoo gains upstream traffic to Automotive and Shopping while Bing gains triple-digit increase in Health and Shopping search verticals.