Yes! Magazine, one of the leading entertainment news magazines in the Philippines, came up with its list of Top 20 Local Celebrity Product Endorsers based on their estimated total income for 2008.
In the magazine's October 2008 issue, executives from the advertising industry were interviewed to describe how they choose a certain celebrity, and to explain why consumers oftentimes believe in the statements of these stars in their commercials.
According to YES! Editor-in-Chief Jo-Ann Maglipon, "The list you see here is our own. Our list is not write in stone. This is, after all, a topic wrapped in some pretty serious secrecy—but it is one we stand by. With good reason: ours is an independent list using multiple sources, pursued fairly, and computed with disinterest."
Sharon Cuneta, Aga Muhlach, Kris Aquino, Piolo Pascual, Marian Rivera, and Dawn Zulueta are among some of those who made it to the list.
Who else made it? Grab a copy of the October 2008 issue, with Dawn Zulueta on the main cover, in magazine stands and bookstores.
In the magazine's October 2008 issue, executives from the advertising industry were interviewed to describe how they choose a certain celebrity, and to explain why consumers oftentimes believe in the statements of these stars in their commercials.
According to YES! Editor-in-Chief Jo-Ann Maglipon, "The list you see here is our own. Our list is not write in stone. This is, after all, a topic wrapped in some pretty serious secrecy—but it is one we stand by. With good reason: ours is an independent list using multiple sources, pursued fairly, and computed with disinterest."
Sharon Cuneta, Aga Muhlach, Kris Aquino, Piolo Pascual, Marian Rivera, and Dawn Zulueta are among some of those who made it to the list.
Who else made it? Grab a copy of the October 2008 issue, with Dawn Zulueta on the main cover, in magazine stands and bookstores.
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