2008 Yes! Magazine Top 20 Celebrity Endorsers - Complete List

Yes! Magazine, one of the leading entertainment news magazines in the Philippines, came up with its list of Top 20 Local Celebrity Product Endorsers based on their estimated total income for 2008....and yes, Showbiznest got the complete list.

According to YES! Editor-in-Chief Jo-Ann Maglipon, this list is not written in stone. It’s an independent ranking using multiple sources, pursued fairly, and computed with disinterest since this is a topic wrapped with strict confidentiality.

And how Yes! staff headed by Ms. Maglipon computed the results?

They counted the celebrity's number of endorsements and then asked around the industry about the talent fee. The YES! team then multiplied the number of endorsements versus the rate card in order to come out with an annual number.

Please take note that the ranking wasn’t based on the number of endorsements but on the total (approximate) amount paid to the celebrity for billboard, television, and print advertisements.

Here are the Top 20 Celebrity Endorsers of 2008:

1. Kris Aquino - 22 tri-media endorsements

2. Sharon Cuneta - 5 tri-media endorsements

3. Marian Rivera - 25 tri-media endorsements (tied with) KC Concepcion - 9 tri-media endorsements

4. Aga Muhlach - 6 tri-media endorsements

5. Piolo Pascual - 15 tri-media endorsements

6. Judy Ann Santos - 24 tri-media endorsements

7. Vilma Santos - 4 tri-media endorsements

8. Robin Padilla - 5 tri-media endorsements

9. Richard Gutierrez - 9 tri-media endorsements (tied with) Maricel Soriano - 7 tri-media endorsements

10. Dingdong Dantes - 9 tri-media endorsements

11. Dawn Zulueta - 7 tri-media endorsements

12. Lucy Torres-Gomez - 10 tri-media endorsements (tied with) Angel Locsin - 11 tri-media endorsements

13. Manny Pacquiao - 9 tri-media endorsements

14. Sarah Geronimo - 10 tri-media endorsements

15. Lea Salonga - 4 tri-media endorsements

16. Edu Manzano - 10 tri-media endorsements

17. John Lloyd Cruz - 8 tri-media endorsements

18. Toni Gonzaga - 8 tri-media endorsements

19. Anne Curtis - 5 tri-media endorsements

20. Ruffa Gutierrez - 7 tri-media endorsements