A MEANINGLESS PRODUCT CLAIM

(Ultra) Ivory conentrated dishwasher liquid claims -- in a very prominent blue oval-shaped sticker on the bottle --

gentler on hands*

Now, you might think that slogan means this bottle contains a new version of the soap, that is gentler than the version you bought yesterday; but the asterisk -- give them some points for honesty -- explains:

That asterisk * is interesting. It says: "vs. original green dish liquid"

("gentler on hands vs. original green dish liquid"): In other words, this product is more gentle than something they may have once made. I can't remember how far back, if ever, this liquid was green. Perhaps, by "original" they mean something made out of mushed grass that cavemen from the stone age first invented to clean out their stone bowls.